Why We Started

Bellaserababy was born out of a real need. As a new mom, our Co-Founder Clara Moretti and Сo-Founder Sofia Bellamy couldn’t find products that truly reflected her values: minimalism, sustainability, and quality over quantity. So she decided to build something different — a store where every product tells a story of care, simplicity, and intentional design.

Our product is more than...

"We created Bellaserababy to help parents feel confident in the products they choose for their little ones — because every touchpoint in a baby’s life should feel safe, soft, and made with love."

— Clara Moretti, Co-Founder

Our Mission

Our mission is simple: to provide thoughtfully designed baby essentials that are safe, gentle, and beautiful. We’re here to support growing families with high-quality products that combine comfort, functionality, and timeless style.

Our Values

Gentleness first: From fabrics to packaging — everything is chosen with your baby’s delicate skin in mind.

Sustainable choices: We source ethically, reduce waste, and focus on timeless items that last.

Purposeful design: Every product is made to be practical, beautiful, and calming — for both baby and parent.

Community matters: We listen to moms and dads, and grow with your feedback.

Our Promise

We don’t believe in overloading your nursery with endless stuff. Just the essentials — made exceptionally well.Thank you for being here and trusting us with your baby’s early days.
Welcome to the Bellaserababy family

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