Omar Yunes is a Mexican entrepreneur and investor, and the award-winning franchisee of Sushi Itto, a large and successful chain of Japanese restaurants with an extensive presence in Mexico and throughout Latin America. Mr. Yunes began his business career at the young age of 21 and presently owns thirteen franchise units of Sushi Itto in Mexico City, Puebla, and Veracruz, which comprise 10% of the brand’s overall franchises and retain a workforce of more than 400 employees.
Mr. Yunes believes that to succeed as a franchisee, one must have excellent managerial skills, assume there will be challenges along the way, select a solid brand, and choose a supportive franchisor that has a thorough understanding of the relevant market and the technical side of franchise management.
In 2015, Omar Yunes won the title of Best Franchisee of the World (BFW), an award given every year in Florence, Italy, recognizing affiliates and entrepreneurs that demonstrate professionalism and attention to the mission and values of their brand. The 2015 edition of BFW counted representatives of 34 countries and evaluated them on their impact and influence on their respective chains in a variety of fields, including implementation of saving strategies, employee motivation, and improvements to the franchise model.
In obtaining this prestigious award, Mr. Yunes was recognized nationally and internationally as a significant game changer in franchisor-franchisee relationships for achieving improvements in communication and control implementation that enable better evaluation of the units under his management. Sushi Itto’s CEO, Benjamin Cancelmo, commented that the franchisor considers these awards a manifestation of a joint effort to offer clients excellent service, exceptional taste, and unparalleled hospitality.
According to Diego Elizarrarás, the BFW Mexico organizer, this award denotes the existence of a strong Mexican sector that is gaining a deserved and significant place in the international arena.