Makeup has always been a way to conceal, cover up or disguise any imperfections that one may have. However, that does not always have to be the case. Makeup can be used as a way to express oneself, in a bold presence. Lime Crime, believes this is the reason for makeup. In fact, it is in their slogan, ” so bright it’s illegal.”
Lime Crime is a cosmetic company, created by Doe Deere in an effort to define beauty from all of her followers. She believes that everyone has the right to exhibit their own definition of beauty. Lime Crime is designed for all beings, regardless of their sexual orientation. This company does not believe in creating products in which any beings are harmed, which is why they are completely natural.
When Doe Deere decided to engulf in the cosmetic world with Lime Crime, she knew that this was her calling. These colors are known for their true representations and the makeup is inspired by women everywhere. For example, the Cry Baby line is inspired by artist Melanie Martinez, who defines herself as a unicorn, which is the stigma behind Lime Crime. Lovers, fans and followers of Lime Crime cosmetics are often referred to as unicorns, as Doe Deere is known as the Queen of unicorns.
Inanimate objects are also known to be an inspiration for creations by Lime Crime. Take for instance, the eraser from a pencil is what inspired one of the pink shades in the pink opaque Unicorn lipsticks. In fact Eraser is the newest edition to the Lime Crime selections, and is stated to be around for a limited time only.
Perfecting the art of mixology is another favorite behind Lime Crime fans. Creating their own colors using a variety of shades provided by Lime Crime to create their own allows followers to uniquely express themselves. Doe Deere, the vision behind Lime Crime, offers tutorials and ideas on ways to expand a followers cosmetic inventory.
The independent makeup lovers prove that Lime Crime is more than a cosmetic company, it is an outlet to showcase creativity. This ranges from creating the Mermaid pout with glitter, to adding freckles in the most desired colors. This company is about bold representation of beauty, and individuality. Lime Crime encourages others to use the makeup as a way to truly become a unicorn.
Every week Lime Crime dishes out their women crush Wednesday, in an effort to support girl power. It is said that Doe Deere, truly believes in people(unicorns), everywhere living their dreams and pursuing their goals, especially when it is women. Lime Crime was created against all odds, and is here to give unicorns that self confidence boost needed to truly express themselves.