Fashion has always been a way of self-expression, but people always try to stop others when they cannot do something. It is somewhat disheartening especially when it comes to the beauty industry. Fortunately, some brave people have refused to stand by the fashion rules. Lime Crime’s Doe Deere has been the voice of individuals that do not give in to rules set by the society. Through her famous cosmetic line, she has made an original makeup brand, a bold appearance and considers herself a Unicorn Queen. Doe Deere is also a female entrepreneur who advocates for breaking fashion rules through educating her fans.
Doe Deere has broken the fashion rule which states that many colors should not be put on at the same time. Those who understand Doe’s beauty know that she laughs when she hears this. Her beauty is a form of rainbow color that changes every week with a new lipstick color. She refuses to wear a simple t-shirt and jeans. Instead, she goes for outfits that contain almost all colors of the rainbow. She has inspired many others to break these fashion rules through her products.
One of the main products sold by Lime Crime is the Velvetine, a formula available in lavender gray, Moonstone, and deep dark red. The makeup is a rose-inspired lipstick perfect for October looks or a whole year appeal. Just like other products sold by the company, the Velvetines and Bloodmoon may be worn alone. However, they create a rather famous fashion look when mixed with other brands and variety of 40 Velvetines. Possibilities of mixing the colors are endless. Fans that one to choose between colors will be spoilt for choice.
Doe Deere’s message to her unicorn fan base is to express themselves with their definition of beauty. She advices everyone to create their own style of fashion. One can easily create their personal fashion statement through simple experiments. Her Instagram followers have always shown themselves to be selfless and very creative with their hair looks and makeup. Posts of people adopting the makeup style are always followed with the hashtag #limecrime.