Lime Crime Cosmetics is a brand that has become known for its bold color palettes and brightly toned products. The company itself has gained quite a following from those who are tired of the boring beauty rules that come out in fashion magazines. True fans have been referred to as “unicorns” because of their refusal to conform to traditional styles. The creator of Lime Crime is their queen, and for good reason. Internet personality, Doe Deere, founded the brand with self expression and individuality as her inspiration. With her own desire to celebrate her unique personality, she sought out to create a company where fans could have access to styles they never thought possible. In a recent article from IdeaMensch.com, Lime Crime and Doe Deere were discussed at length. Readers were given an inside look at the brand and the creator herself.
Growing up in Russia and moving to the United States has given Doe Deere a broad knowledge of the world. She herself has always been drawn to creative professions such as music and design, and has let it show through in her cosmetics. The idea for Lime Crime came about during the time in her life where she was experimenting with new and fun styles. She could not seem to find the right tones and colors to obtain the looks she was going for. When Lime Crime was first established in 2008, Deere made it her goal to give customers access to everything that the beauty industry was lacking. Because the name itself was inspired by her favorite color, Lime Crime needed to offer all the bright hues that the people craved.
Deere makes sure her days are full of tasks that help improve her brand. With several meetings a day in addition to trips to the lab whenever she has time, Deere has found a way to keep Lime Crime on top of its game. In addition to providing customers with glittery eyeshadows and velvety smooth lipsticks, Deere makes sure to keep new ideas coming. She has always been aware that new ideas will lead to a stronger brand and because of this, she has given Lime Crime the push it needs to become a household name. With a creator as dedicated as Doe Deere, it is no wonder why Lime Crime is one of the most talked about brands in the entire cosmetics industry.
For all those who are looking to brighten their day, or for those who are simply tired of the same old neutral shades, Lime Crime is the answer. Doe Deere has made sure that self expression is a top priority and that will never change. With all the fun choices the brand has to offer, people can always find exactly what they need to stand out. No matter if it is Unicorn Lipstick, or Superfoil Eyeshadow, Doe Deere has made it her mission to create cosmetics that fit every hidden desire. Check out Lime Crime today to see if the company has the look you have been waiting for.
Check out Doe Deere at PHAMExpo