Lori Senecal, the famous CEO of CP + B, says that she really started out in the business world during high school, when she coached their gymnastics team. Doing this gave her leadership skills, and it taught her how to communicate without judging people harshly, which really helped her out in the world of business. When she was a coach, she was a leader. Once you are a leader, you remain a leader forever. Her traits of excellence and compassion really helped her out in the advertising business, because these two traits lead to the success of an ad campaign. In the advertising world, you are only as good as your last campaign. She knows that in order to make money, other people (her advertising clients) have to make money. Every ad campaign she sets up is a smashing success. She recently spoke at the 3% conference.
CP + B became so profitable because of her traits of motivation, passion, her drive for excellence, and her other leadership qualities. Setting up a profitable ad campaign takes time, but she certainly sped up the process. Her first customer actually came to her, because of the name she created for herself as a leader. Her reputation from McCann Erickson also helped her out.
She makes tough decisions every single day, she says. However, she credits her parents for her success, as well as her mentors. In addition, she says that her ability to think clearly and focus precisely on each issue that comes up is a big factor in her success. She says that she is inspired by Apple and Steve Jobs, and that she is excited about the future of technology as it relates to advertising.
Lor Senecal is the Global CEO of Crispin Porter + Bogusky. She was also the CEO of Kirshenbaum Bond Senecal. She sets a high bar for herself and always goes out of her comfort zone.
She studied at McGill University. She headed the New York Office of McCann Erickson, and she was instrumental in helping large corporations like Xbox and Coca Cola develop advertising strategies and campaigns. She has also contributed to the advertising campaigns of companies like BMW and American Express. More details can be found on Adweek.