EOS lip balm is the second-best selling lip balm in the country just after Bert’s Bees lip balm. Currently selling over 1 million units a week and the global lip care market projected to steadily increase, this $250 million dollar company has nothing but positive things to look forward to in the future.
Sanjiv Mehra and Jonathan Teller got together to think of a new product that would make the beauty isle of Ulta, Walmart and Target a little more interesting. Mehra and Teller noticed that the lip care market was a great place to start something new after looking into it a little deeper. The fact that other lip balm companies were just using generic labels and packaging made them realize that they could be the ones to shake things up a bit.
Since women are the main users of lip balms, Mehra and Teller decided to create a product line of lip balms directed mainly at women. Not wanting their product to be just another fad they tried to think of something that would be both stylish and comfortable to hold so people would be more likely to go back to their product.
Wanting to engage all 5 senses when the product is used they decided on the pod shape because it was such a comfortable feel in your hand while being used. They wanted the color of the pods to be eye catching but not to bright that it’s an eye sore. They wanted the smells and flavors of the balms to make you smile when you put them on. They also wanted you to hear that nice little click when opening and closing the pod so you know that it is secured tightly. http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791
Also creating hand lotions and shaving creams, EOS is always looking for a new category to enter into. If you are interested in learning more about how the EOS empire came to be, check out this original article by Elizabeth Segran.