Don Ressler is an entrepreneur who has had a series of successful startup companies. His first company was FitnessHeaven.com. That company was purchased by Intermix Media in 2001. After FitnessHeaven.com, he teamed up with Adam Goldenberg and formed Alena Media. This company was Intermix’s only profit center.
Intermix was then bought by News Corp in 2005. The successful pair became frustrated as they watched their Alena Media become ignored by the big, new media corporation on Zimbio. They both decided to leave to find new opportunities.
Knowing they were destined for bigger and better things, Ressler and his partner also knew they had to skills to succeed. They decided to create a brand building enterprise. After enlisting the help of their former Alena members, they came up with their next big idea: Intelligent Beauty.
Intelligent Beauty’s first direct-to-consumer creation was Dermstore. Dermstore was an online skincare and cosmetics market. Two years after that creation was born, Don Ressler launched a weight-loss system, called SENSA. The even brought in the founder of Intermix, Brett Brewer, as its CEO.
In 2010, Don Ressler and his co-founder launched a third company, called JustFab. This company was a subscription ecommerce fashion retailer. In only one year JustFab received $33 million in funding. Also in 2011, Kimora Lee Simmons joined the company as President. A couple months later, the company had reached over 4 million members.
On the wings of JustFab’s success, the founders wanted to expand into other markets. Using the idea that a lot of their customers were parents, Intelligent Beauty purchased a children’s fashion subscription service, FabKids, in 2013.
Later that year, after a massive about of success with both JustFab and FabKids, they launched Fabletics, an athletic wear site. This company was developed alongside Kate Hudson and had some serious leverage on the competition by offering athletic apparel at a fraction of the cost. Intelligent beauty also acquired a rival company, ShoeDazzle, all in the same year.
JustFab has an estimated generation of $500 million just this year! Fabletics will drive about 30 percent of those sales, which isn’t bad considering Fabletics is merely 3 years old.
Thanks in part to Co-CEO Don Ressler, who is known for his ability to spot trends and make them into leading brands, Intelligent Beauty is one its way to becoming one of the top companies in the country!