Lime Crime is a make-up company based in Los Angeles, California. Founded by Doe Deere, the company offers a wide range of bright color options for each type of make-up sold there. All the make-up is cruelty free (meaning not tested on animals), and each color has a unique, vegan formula for the best and kindest make-up.
With a funky website, Lime Crime on urbanoutfitters.com certainly makes a statement. The background is sky blue with clouds, as if to encourage day dreams and dreams in general. The title bar is a subdued cotton candy pink (if such a thing even exists) that fades to orange as the bar progresses left.
This company offers the basic make-up everyone thinks of: eye shadow, lipstick, lip gloss, etc. With creative names (such as unicorn lipstick), the brand sticks out on any shelf or website that sells multiple brands. Even the color names (sentrifushia, chinchilla, etc.) are funky and little out there, offering a memorable color that will be easier to locate. Every friend will be asking where the colors came from. For anyone who likes the appeal of darker colors, Lime Crime also has darker colors. \
The style could be described as scene (emo, but with color) and goth. For a better terminology, it could also be described as peppy goth.
As is usual these days, Lime Crime offers a line of nail polish as well. The same goes for the names of the colors. How about some lavendairy to go with the milky ways? However cheesy the naming could be, the colors still stand out on the shelf and the website.
For anyone who has struggled with loose glitter application, Lime Crime has a glitter helper.
No matter what kind of make up is wanted, Lime Crime has some of the most out there colors to really help make a statement.